

# Amazon and Hyundai Announce Online Car Sales Partnership

In a significant move for the automotive industry, **Amazon** and **Hyundai** have announced a partnership to sell Hyundai vehicles online in the U.S. starting next year (1,2,3,4,5,6). This collaboration expands on a previous deal made two years ago to enhance Hyundai's digital showroom on Amazon.com, allowing customers to configure a vehicle, calculate the price, and find a dealer to complete the purchase (1,2).

> "Partnering with one of the world’s most customer-centric organizations unlocks incredible opportunities as we continue to expand our portfolio, grow our sales network, transition to electrification and realize the future of smart mobility," said Hyundai Motor CEO Jay Chang (2).

This partnership is not without its challenges. Most U.S. states have laws protecting auto dealerships, preventing automakers from selling directly to consumers (3). Companies like **Tesla** and **Rivian** have faced hurdles in selling cars online due to these dealership protection laws (3). 

However, the Amazon-Hyundai partnership navigates these regulations by allowing customers to shop for, customize, and purchase a car on Amazon.com and schedule delivery through a local Hyundai dealer (1,2,4). The end seller of the vehicle is still the dealer, with Amazon acting as the middleman between the customer and the dealership (5). 

> "This new shopping experience will create another way for dealers to build awareness of their selection and offer convenience to their customers," said an Amazon spokesperson (6).

The partnership is also significant due to Amazon's size and scope. Amazon already sells car accessories and operates an "Amazon Vehicle Showrooms" site, but this new venture will enable customers to actually buy vehicles (4). 

In addition to vehicle sales, Hyundai and Amazon are also partnering in other areas. Starting in 2025, buyers of new Hyundai vehicles will be able to access Amazon's Alexa voice assistant from their cars (1,2,3,4,5,6). Hyundai will also use Amazon Web Services (AWS) for cloud services (5).

The move towards online car sales is not entirely new. Many dealerships have been using e-commerce platforms for sales, and Tesla's direct-to-consumer process has influenced the shift towards buying vehicles directly through a company's website (5). However, the partnership between Amazon and Hyundai is a significant step in this direction, given Amazon's dominant position in the e-commerce market.

The impact of this partnership on the automotive industry is yet to be seen. However, it is clear that the move towards online car sales is gaining momentum, and traditional dealership models may need to adapt to this changing landscape.

<h1>Amazon and Hyundai Announce Online Car Sales Partnership</h1>
In a significant move for the automotive industry, Amazon and Hyundai have announced a partnership to sell Hyundai vehicles online in the U.S. starting next year (1,2,3,4,5,6). This collaboration expands on a previous deal made two years ago to enhance Hyundai's digital showroom on Amazon.com, allowing customers to configure a vehicle, calculate the price, and find a dealer to complete the purchase (1,2).
<blockquote>
"Partnering with one of the world’s most customer-centric organizations unlocks incredible opportunities as we continue to expand our portfolio, grow our sales network, transition to electrification and realize the future of smart mobility," said Hyundai Motor CEO Jay Chang (2).
</blockquote>
This partnership is not without its challenges. Most U.S. states have laws protecting auto dealerships, preventing automakers from selling directly to consumers (3). Companies like Tesla and Rivian have faced hurdles in selling cars online due to these dealership protection laws (3).
However, the Amazon-Hyundai partnership navigates these regulations by allowing customers to shop for, customize, and purchase a car on Amazon.com and schedule delivery through a local Hyundai dealer (1,2,4). The end seller of the vehicle is still the dealer, with Amazon acting as the middleman between the customer and the dealership (5).
<blockquote>
"This new shopping experience will create another way for dealers to build awareness of their selection and offer convenience to their customers," said an Amazon spokesperson (6).
</blockquote>
The partnership is also significant due to Amazon's size and scope. Amazon already sells car accessories and operates an "Amazon Vehicle Showrooms" site, but this new venture will enable customers to actually buy vehicles (4).
In addition to vehicle sales, Hyundai and Amazon are also partnering in other areas. Starting in 2025, buyers of new Hyundai vehicles will be able to access Amazon's Alexa voice assistant from their cars (1,2,3,4,5,6). Hyundai will also use Amazon Web Services (AWS) for cloud services (5).
The move towards online car sales is not entirely new. Many dealerships have been using e-commerce platforms for sales, and Tesla's direct-to-consumer process has influenced the shift towards buying vehicles directly through a company's website (5). However, the partnership between Amazon and Hyundai is a significant step in this direction, given Amazon's dominant position in the e-commerce market.
The impact of this partnership on the automotive industry is yet to be seen. However, it is clear that the move towards online car sales is gaining momentum, and traditional dealership models may need to adapt to this changing landscape.

Soon you’ll be able to buy a Hyundai on Amazon

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Automotive Industry

Amazon and Hyundai have announced a partnership to sell Hyundai vehicles online in the U.S. starting next year.

Amazon Partners with Hyundai to Sell Cars Online

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